You’ve started a blog, now what do you write about?

Blogging is a great way to distribute information to customers as well as everyone on the web. You can also leverage the blogging platform as a newsletter and a form of open ended communication with your customers. Blogging is another way you can establish an identity for your business or brand by developing a personal connection with your audience.

One of the most common problems for new bloggers are developing ideas and creating topics to write about. Many of today’s top bloggers find ideas in Social Media such as Twitter, Facebook posts, and even YouTube videos. Looking to the news media is also a great way to get ideas. Addressing local issues and hot topics, then tying them into your business or creating a personal connection are great blog strategies.

Blog posts are another way to address Frequently Asked Questions. Not only will you be able to provide answers to questions for your customers, you will also have the ability to showcase your insurance expertise.

As you write your blog, remember that all posts do not necessarily have to be business oriented. It is perfectly acceptable to make posts about topics impacting you personally, and about your family. Many times blogs are a great way to “put a face to a name” and make your agency more relatable to your customers.

Remember when you begin blogging, developing a post will take some time, but as you get more familiar, posts will come more naturally.