Social Media Marketing Fatigue

Social Media Marketing requires a level of commitment that left unmanaged, can result in fatigue and even abandonment. Most of us are quite busy with our typical office duties and have difficulty budgeting Social Media duties into the day. 

One way to prevent burn out is to pace your Social Media efforts. By approaching and implementing one form of Social Media at a time, you will allow yourself and your company to get comfortable with the infrastructure of each form of Social Media. This will also allow you to perfect your skills, build confidence, and gain in depth knowledge that can be translated to other marketing efforts. 

 

In addition to taking things one step at a time, developing a routine for your Social Media efforts is invaluable. Delegating a set time to work on your Facebook, Blog or LinkedIn, just like you would for other agency functions such as accounting, timesheets and payroll, will help prevent Social Media from over-running your to-do list. 

Many businesses find that by delegating one hour each day, or every other day to making updates, generating content, and research drastically impact their productivity in Social Media.

Avoiding Social Media fatigue is important, as it often times leads to abandonment which can be harmful and interruptive of marketing efforts.

Facebook for Business?

For most professionals, Facebook brings to mind a few different questions. Is it a college student thing? Are professionals really on Facebook? And is it even worth it?

Although Facebook got its start as a way for college students to network, it has quickly transformed the role of the web in communications. Facebook makes it easy for you to reconnect with family members & friends, and allows you to share photos and information to keep them up to date on your life. Eventually facebook adapted its privileges to allow high school students, and then allowed anyone over the age of 13 to establish a profile. This decision opened the doors for businesses, professionals, and the like. Not only could professionals now connect with former colleagues, college friends, current team members, and everyone in their child’s playgroup, they could now use Facebook as a way to market themselves and their businesses.

If you take a moment to do a Google search on a few of your favorite companies, chances are they have a Facebook page. Networking on Facebook is much like attending a Chamber of Commerce event, backyard barbeque, or a community activity in which you make personal connections and network. One of the great things about Facebook is the fact that establishing a Facebook profile and networking is completely free and can be done in your spare time.

 Companies across the world are leveraging facebook as not only a networking opportunity, but also a listing and referral platform.  As our society becomes more dependent on technology and less paper dependent, more customers are turning their searches for businesses and services online.

By establishing a Facebook profile for your business and making your services verifiable through reviews, you can give your company an edge over local competition.

Integrating our Blog into Facebook using NetworkedBlogs

It’s week two into the new year and along with the new year, comes new commitments. We, as you may have noticed if you’re reading this, have integrated the blog into our Facebook page. We’re using our blog as an opportunity to share new ideas, new tools, news, helpful tips, and reviews. So with that in mind, our first post of the year: a write-up on our personal experience with NetworkedBlogs.

This is the free application available on Facebook that enables you to embed your blog into your Facebook profile. The NetworkedBlogs app automatically displays your blog post updates on the tab it creates. It also gives you the option to stream your blog updates on your wall tab. We chose to do both.

We like how the application displays your posts on the blog tab it creates with photo thumbnails from the blog post. It seems a more tidy and aesthetic view than other methods.

There are some minuses, in our opinion. To move forward so you can register your blog, you have to pick five blogs to follow. We weren’t exactly charmed by this requirement.

You also have to verify ownership of the blog. This we like and think it’s a good ‘security’ measure, but the quicker route to verify ownership requires some technical skills. We also noticed that there were some technical difficulties with the application late last year causing some unexpected changes and user confusion.

Overall, it is not the most intuitive application and somewhat involved to install but ultimately perseverance can pay off.

Don’t think your industry is blogging or doesn’t have interesting blogs? You should do a search some time and see what you find. You might be surprised.