Over a week ago, Facebook made significant changes to business pages. Since then, we’ve been getting used to the changes and still making some new minor discoveries. Initially the navigation took some getting used to, but overall it is our opinion that the changes demonstrate how the growth in business use has resulted in the changing “face” of Facebook. Now my apologies for that pun—I couldn’t resist.
The most critical change is now allowing a business page “like” another business page. We wrote about it in our previous blog post and it’s mentioned in an article we shared. This holds immense potential for you to comment on other pages within your industry network and your community. Allowing you to comment as a page gives you more options to get your business name out in front of another audience and to increase your partnerships.
So here is a roll call of some other new and noteworthy features:
Category Changes
If you set up your page prior to the changes, you may have selected local business which did not have certain sub-categories. Facebook has added Companies & Organizations and new sub-categories that did not exist previously.
An example is that Insurance Company now exists under Companies. This category/sub-category combination contains new information fields that may be important in conveying details about your business such as mission statement and awards to name a couple.
To update, look at the “Basic Information” section after selecting “Edit Page.” If you do change your category, make sure to complete all relevant fields if they don’t carry over from previously entered details.
Block Lists and Profanity Screens
If you’ve been spammed by the Acai Berry diet posts, this is for you! You can add comma-separated keywords to prevent posts containing those phrases from appearing to the public on your Page. To add keywords to the blacklist, go to the "Manage Permissions" section after selecting "Edit Page."
Per Facebook, “When people include blacklisted keywords in a post and or a comment on your Page, the content will be automatically marked as spam. Wall posts will be moved to the Pages Spam filter, which is hidden from public view. Comments will appear in gray to admins, but will not appear to the public.”
Page Owners can set a strength level of strong, medium or none to the community-moderated words and phrases considered profane. Note: Facebook does not provide a list of exactly what words will be filtered under each setting.
If a page owner wants to make an exception, they can click the ‘x’ next to the post or comment in their Page’s spam tab and click “Unmark as Spam” to return it to public view.
Have questions or need help? Contact us to schedule time and we can help you review these changes.
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