Tips on getting noticed by Google

Every small business wants to be searched for and find that they will come up #1 on searches. Chances are that will not happen unless you're searching for your company's name. So how do you improve your site to show Google that it is relevant enough to be at least on the first page? Here are a few tips:

1. Create content that people want.
• As simplistic as that sounds, not enough people follow this rule. Most now are building articles around certain keywords that get searched for in Google frequently. The truth is this works in a way but just writing about what you do will help send quality searchers to your site. You do not need to research keywords but rather write a decent sized blog or article and the guests will come.
2. Create a business page on Facebook
• Linkbacks are a big key on showing Google your web site is important and having a Facebook will help you do just that. Facebook is private meaning Google's crawler is not allowed to search through content; Facebook's business pages are different though in that they are public to everyone. Post frequently on there, have discussions, and especially link to articles and helpful items on your website every once in a while. No one likes force marketing so don't be pushy.
3. Do not pay for sponsored links
• Paying for sponsored links seems very enticing but they will not help you in the long run. These ads will have your site posted at the top if your keywords match but these links all have "nofollow" attached to them, meaning Google's crawler will not follow. This will not boost your page to #1 and will just waste your time.