As the decline of yellow pages and newspaper go down, alternate forms of media sprout up. Times are changing and with the introduction of Web 2.0 (Facebook, Twitter, etc.) shouldn’t finding customers change too? With the decline in newspapers and other print, we must find new methods of finding customers other than that. This is where using such things as Facebook for businesses helps and is the future.
Referrals will always be king when it comes to leads but there needs to be other sources. According to most studies on Social Media Marketing, most companies should only use 7-8% of their current marketing budget on these sites combined. That is a very small percentage for how much is gained. Unless you’re a large company, just post and update everything yourself as it only takes a few minutes out of the day. Some of our companies that we have helped set up have already seen the benefits of social media and are getting referrals just because they’re on Facebook and post frequently. Twitter is also a great tool for any business, whether it’s insurance agents posting breaking weather news or a restaurant that has a last minute band playing there. Word spreads fast on Twitter and once a message picks up speed, it’s hard to miss it.
And then there’s the part about everything being free advertising. Like I said in my last post, Facebook pages are public and Google indexes them very fast. The more quality linkbacks you have to your site, the better ranked your website will be. Again just post quality content and the people will come.
If you would like to see the statistics of how everything is ranked and success rates, visit The Social Media Examiner for their 2010 Social Media Marketing Industry Report.
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