Have you ever heard of a QR Code?

A QRCode for the BBC

I seem to be asking this question alot lately, mostly due to the awesome things we are experimenting on with them and how excited I am about it. And the answer I most often Get...? No, and Yes.

You see, a QR Code is that little Square Bar Code You See floating around on TV, in Magaizines and The Internet. But most people I have talked to didn't know that was called a QR code. They also didn't know how many amazing Social Media related things you can do with them.

Right now, I have been toying around with a Page for which people scanning a QR Code can go to, that acts as a simple and fresh-looking navigation page to all the Social Media and Web aspects of our Clients Portfolio, as well as one for Rainman.com. This will allow anyone, anywhere on a mobile device with a QR code reader app, to scan the QR code and be instantly taken to this Landing page, where they can be directed to a client's Website, Facebook or Twitter page, their Blog, Youtube, or Linked In address as well as watch Videos, view maps, or even Contact them directly. All from a page that is easy to read from a Smart Phone or Tablet, with no need to type or even know the address! How is this done do you ask?

A QR code can be easily programmed to go to any URL on the web, all with a simple scan. Most Smart Phones and tablets have a downloadable QR code Reader App, and New Blackberries even come with them Standard. When scanning, the mobile device uses the Camera to take an image and scan it. The QR code can be on anything, like printed on a business card, a poster or a T-shirt, or even just displayed on another phone! The Scanner reads the QR code, and automatically opens a web browser and navigates to the site encoded on it. This allows a user to just hand out QR coded branding, rather than forcing everyone to remember their Websites Address. Anyone can then see your simplified, Phone-Friendly site, right on their Smartphone or Other Devices. But the possibilities don't end there...

More Experimentation is to come, and more excitingly cool tasks QR codes can be set to do...

Look Forward to them.

James Karthauser

Developer