For most professionals, Facebook brings to mind a few different questions. Is it a college student thing? Are professionals really on Facebook? And is it even worth it?
Although Facebook got its start as a way for college students to network, it has quickly transformed the role of the web in communications. Facebook makes it easy for you to reconnect with family members & friends, and allows you to share photos and information to keep them up to date on your life. Eventually facebook adapted its privileges to allow high school students, and then allowed anyone over the age of 13 to establish a profile. This decision opened the doors for businesses, professionals, and the like. Not only could professionals now connect with former colleagues, college friends, current team members, and everyone in their child’s playgroup, they could now use Facebook as a way to market themselves and their businesses.
If you take a moment to do a Google search on a few of your favorite companies, chances are they have a Facebook page. Networking on Facebook is much like attending a Chamber of Commerce event, backyard barbeque, or a community activity in which you make personal connections and network. One of the great things about Facebook is the fact that establishing a Facebook profile and networking is completely free and can be done in your spare time.
Companies across the world are leveraging facebook as not only a networking opportunity, but also a listing and referral platform. As our society becomes more dependent on technology and less paper dependent, more customers are turning their searches for businesses and services online.
By establishing a Facebook profile for your business and making your services verifiable through reviews, you can give your company an edge over local competition.
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